As we near years end, inspiration to achieve goals and set resolutions feels virtually endless. While I do believe that goals are immensely important, I find one major flaw in the non-stop stream of Instagram posts reminding me to make 2020 my best year yet. Very few seem to be talking about HOW to achieve said goals. It can sometimes feel like we are just supposed to manifest our dreams and cross our fingers that they happen. Call me a realist, but I'm just not convinced that is going to cut it. Achieving goals takes effort and follow-through. Although a worthy part of the process, no beautifully crafted vision board alone is going to get you there. The best way to create goals that actually stick is to first - dream big; THEN make a solid plan and stay consistent.
Now, please don't throw your vision board into the fire and archive your motivational Instagram posts. These elements have their place. If you've gotten this far, you are well on your way to successful goal achievement. My five step process to creating goals that actually stick is designed help you fill in the missing pieces for the rest of process.
Step 2. Visualize
Settle in to a quiet seat and start with a few deep breaths. Now, can you picture yourself a year from now? What does this look like? How do you feel? Write this down (or create your vision board) to begin to embody this visualization.
Here is an example of how this might look.
Goal: Increase my Number of Clients by 3 per month
Action Step: Use my social media channels to build brand awareness and attract more potential clients to my business.
Task: Spend 15 mins/day engaging with my target audience on Instagram.
Step 5. Review
Review your goals and progress weekly. It is important to set measurable expectations for each goal, and have a system in place to report on those expectations. Applying a quantity to your goal means that, at the end of the week/month/quarter, you can review your results and make informed business decision on your strategy. Am I seeing progress? Where do I need to shift? Remember - this part is not always linear and does require some critical thinking. Perhaps you only had one new client, but your social media following grew by 25 followers - this is still growth! Now... how do we get those social media followers to convert to clients.... a post for a different day ;)
The year I graduated college I left home and moved across the country to live in the Rocky Mountains. My first "professional job" was working the front desk at a luxury hotel in Vail, Colorado. Thinking back now, it wasn't a bad gig, but at the time - I hated it. I remember calling my dad to complain, and he responded "Holly, you are not always going to love your job." to which I firmly replied, "I refuse to live that way."
At the time, my mind had no idea what the future held for me. But as it turns out, my heart knew.
Today, as I sit at my kitchen table, fitting in some writing before I hop on an Energetic Mastery + Business Strategy call with my coach, I can fully recognize a movement is happening. It is happening within me, and it is happening around me.
Perhaps this shift is on my radar because I am just days off a Women's Intuition Retreat, or because I am working with a coach who brings this topic to light in the most affirming way. Perhaps this movement has been happening for quite some time, and is just now reaching me. Whatever stage it is at, I believe this movement extends far beyond my circle of influence. I believe this movement is rippling across the globe.
This movement we speak of is a transition to a business model where wisdom and intuition meet to make decisions. A model where rest and balance are as valued as hard work and success. A work environment where women do not give away their power, act small, or feel undeserving of their worth. A space where abundance flows and a scarcity mindset has no place at the table. A position that does not require outside validation because we stand firmly in our purpose.
If you're thinking to yourself "What the hell happened to Holly and who is writing this post?!?"
Stay with me.
Now here is where the shift occurs - I have made the conscious decision to be mindful of the energy of my business. I've found an amazing mentor, I am surrounding myself with other like-minded business owners, I am working to adopt tools in my daily life to help me recognize and end any self-limiting behaviors, I am creating boundaries, I am doing the work.
Let the record show I have never been one to believe that if I sit back, love myself and manifest my dream life that it is just going to happen. Nope! I don't buy that for a second. I still firmly believe hard work, knowledge, planning and motivation are KEY to success.
That said, I now realize there is a place in the middle that feels better. That I can trust both my intuition and my wisdom when making business decisions. That rest fuels my creativity. That I have to value my own skills before my clients ever will. That I can attract and deserve the most amazing clients. That, when I become crystal clear on my intention, I no longer require outside validation. That I can do business differently.
In closing, one final piece of wisdom that I feel must be noted when discussing this shift:
"The Rising of the Divine Feminine is not a Fall of the Patriarchy. It is a meeting in the middle."
The shift starts within.
If you would like to take a deeper look at the messaging of your business, if you are ready to connect with your ideal clients, if you are craving more organization, creativity and ease with your marketing strategies - reach out. Let's make this shift happen for you, too.
I am a marketing professional with a passion for wellness and community.