Mindwell's Mission: Less stress, more strategy.

Mindwell Marketing mindfully guides businesses from confusion to clarity through accessible marketing strategies and intentional content creation.

Belief System
From the local freelancers we pull into projects to the clients we partner with, the people of Mindwell are on the same page when it comes to our values. We firmly believe:

From the local freelancers we pull into projects to the clients we partner with, the people of Mindwell are intentionally on the same page when it comes to our values. We firmly believe- 

Running a business comes with its fair share of hard conversations. We always communicate with clarity and transparency, because this is how we all get better.

​We can't help it, we're planners. We're convinced everything works better with a good plan. 

The power is in our people. We fiercely support our Greater Portland community by showing up, spending our money locally, and referring other local, competent businesses doing their part to raise the vibration here in Maine. We also believe that "supporting community" includes everyone, which is why we donate a portion of our profits to local organizations like Maine Needs. 

We are real people connecting with real people. We aren't about gimmicks or fancy sales tactics. Instead, we believe a bona fide message is the best way to resonate with your audience. 

We are professionals. While we love traveling the world, splashing in the ocean, and watching the moon rise, we also get the job done, on time, and to the best of our ability (which is pretty damn good).

We have ambition. We are continuously educating and improving our skill sets to stay relevant in our industry. 
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Mindfulness plays a key role in our business model, it is what our consumers demand and our own lives require. We pause, take a breath, and check in with our gut before we respond. Always.

We share the perspective that we are all people doing business. To us, both the people and the business matter. 

Mindwell Marketing donates a portion of profits to organizations like 1% for the Planet because we rely heavily on nature to recalibrate and support our wellbeing, and we strongly believe we need to support the health of our planet in return. 

You sound like my people, let's connect.

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Meet the Crew

Holly Martzial, Owner of Mindwell Marketing

From her home in Scarborough, Maine, Holly works to build the kind of business she has always wanted to work for: one of transparency, mindfulness, professionalism, and passion.

A planner by nature, Holly utilizes systems and strategies to lead her clients through the implementation of organized and achievable marketing strategies. She believes consistency and clarity are the keys to successful brand-building. Holly is results driven without being forceful. She enjoys educating her clients on how to use analytics and insights to make strategic decisions about marketing. 

Always a writer, it took Holly many years to consider herself a "creative." Her brevity and her attention to detail when writing translates well to the current digital landscape. She feels blessed to have found a way to use her own creative strengths to help others grow their businesses. 

Holly has built a strong network in the Portland, Maine area and is thrilled to have such talented collaborators working alongside her to serve her clients. With a background in event planning, hospitality sales, tourism marketing, and wellness, Holly, along with her team, is well-positioned to manage full-scope marketing efforts for local businesses in these sectors. 

"Holly knows what she’s talking about, has great ideas and advice, and was clear and supportive of our business and brand." ​-Joni H. 

Read more about Caitlin in our recent Q&A on the Mindwell Blog.

Caitlin Hathaway, Mindwell Marketing Manager, Spreadsheet Guru
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Caitlin calls Downeast Maine home, where she spends an enviable amount of time island hopping and trespassing into secret swimming spots. When she leaves Maine, it is to explore distant, far off lands with the fewest modern amenities, hottest climates, and best surf. 

Caitlin holds a BSBA in Marketing from Northeastern University, and attended MECA in Portland, ME. Having spent the past 20 years working in marketing and operations in the Maine Lobster industry, alongside opening and running her own wellness studio, Caitlin has experience in a wide spectrum of industries, business models, clients and target markets.

Caitlin began as a freelancer with Mindwell, but quickly became so integral to the team that she is now officially our very first employee. She is thrilled to have found a position with a company like Mindwell that brings together her love of all things; travel, wellness, and hospitality, and gives her a way to support and uplift local businesses.