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Mindwell Collaborators

"Holly knows what she’s talking about, has great ideas and advice, and was clear and supportive of our business and brand."
​-Joni H. 

Holly Martzial, Owner

From her home in Scarborough, Maine, Holly works to build the kind of business she has always wanted to work for: One of transparency, mindfulness, professionalism and passion.

A planner by nature, Holly utilizes systems and strategies to lead her clients through the implementation of organized and achievable marketing strategies. She believes consistency and clarity are the keys to successful brand-building. Holly is results driven without being forceful. She enjoys educating her clients on how to use analytics and insights to make strategic decisions about marketing. 

Always a writer, it took Holly many years to consider herself a "creative." Her brevity and her attention to detail when writing translates well to the current digital landscape. She feels blessed to have found a way to use her own creative strengths to help others grow their businesses. 

Holly has built a strong network and is thrilled to have such talented collaborators working alongside her to serve her clients. With a background in event planning, hospitality sales, tourism marketing, and wellness, Holly, along with her team, is well-positioned to project manage full-scope marketing efforts for businesses in these sectors. 

Read more about Caitlin in our recent Q&A on the Mindwell Blog.

Caitlin Hathaway, Strategist
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Caitlin calls Downeast Maine home, where she spends an enviable amount of time island hopping and trespassing into secret swimming spots. When she leaves Maine, it is to explore distant, far off lands with the fewest modern amenities, hottest climates, and best surf. 

Caitlin holds a BSBA in Marketing from Northeastern University, and attended MECA in Portland, ME. Having spent the past 20 years working in marketing and operations in the Maine Lobster industry, alongside opening and running her own wellness studio, Caitlin has experience in a wide spectrum of industries, business models, clients and target markets.

Caitlin just celebrated one year of freelancing with Holly and is excited to continue offering her intelligent and constructive opinions on client strategies. Mindwell Marketing brings together her love of all things; travel, wellness, and hospitality, and gives her a platform to share her love of making SWOT analyses.

Hannah Rheaume, Content Creator

Hannah is a world traveler who captures and shares her adventures through swoon-worthy travel images and social media storytelling. She is an accomplished tourism influencer and a masterful Instagram creator. When she is not traveling the globe, she is practicing yoga, conquering mountain summits, and snapping beautiful brand images for clients. Listen to her podcast and read her blog here.