5 Must-Have Instagram Apps

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​Instagram is a powerful marketing tool. According to Hubspot, approximately 80% of all Instagram users follow a business. Furthermore, Sprout Social reports “at least 30% of Instagram users have purchased a product they first discovered on Instagram.” Naturally, you want to be one of those businesses, amirite?!
 
That said, creating an on-brand, intentional and cohesive Instagram feed is not quite as simple as it may initially seem. If you have tried to make this happen for your business, you know just how difficult it can be.
 
If you are ready to step up your ‘gram game, you will definitely appreciate my five must-have Instagram apps for killer content creation:

1. Preview: Have you ever posted an image that, on its own - looks great; but combined with all the other posts on your feed, is totally out of place? Then what do you do? Do you delete it, or let it just sit there looking all awkward? With Preview you can see the way your feed will look BEFORE you post, so no more awkward images. Upload the images you plan to post to the Preview app, move them around, and make sure they belong, before you commit to sharing on Instagram.  
2. Canva: If you are someone who likes to share quotes (or tips, or FAQ’s, or client testimonials…), Canva is a necessary tool for your toolbox. You can create a template on Canva that fits with your brand (re: colors, fonts). Every time you want to share written words, you can update your template, download to your photos, then upload right to your Instagram account. Smooth as butter and pretty as can be.
3. Instasize: This app is clutch if you want to keep all your images the same size, or get that clean white box around your photos. Added bonus - you gain additional filters not included in your standard insta filter selection.
4. Unfold: Sick of the same old fonts and styles in Instagram stories? Unfold gives you a variety of additional layout options to set your stories apart. You can also organize stories by group and continue to add on as you create more content – very helpful for building highlight categories at the top of your feed.
5. Continual: Oh, if only life happened in perfect 15 second intervals. With Continual, you don’t have to stress if your video footage is too long for stories. This app will chop your content in to 15 second clips and save them sequentially to your photo library.

 
It is important to note that I am not nearly influential enough (yet) to actually promote these apps – so, this is not an #ad. However, I do find them to be super helpful, and hopefully you do too! At the end of the day, “winning” on social media is truly all about sharing original, engaging and high-quality content. Being social and building relationships is your best strategy, and no gimmick or fancy app will ever compete with authenticity.

Sources:
https://blog.hubspot.com/marketing/instagram-stats#adoption
https://sproutsocial.com/insights/instagram-stats/