Friends with Benefits

I am calling it now - 2019 is going to be a year of epic collaborations.

It seems to me, the most successful entrepreneurs I know are pushing right past fear of competition and, instead, choosing to work alongside like-minded brands and businesses. 

So, I'm just going to say it: If you have a total brand-crush on someone, it's time to make the first move. Start by taking some time to think strategically about how you could work together, create a proposal (or at least write your ideas down), then reach out! 

Still feeling those giddy nerves reminiscent of a high school romance? Let's break it down so you feel a bit more sure of yourself.

Here’s why co-marketing is a really good idea:

​1. Expanded Reach: When you choose to partner with a business that works in the same realm as you do (for example: a yoga studio and an acupuncturist), chances are your target audience demographics are similar. When both brands market one another, or a collaborative project, each business receives exposure to a whole new group of people who are already within their target market. This should stimulate audience growth on both sides.​

2. The Ability To Do More: As entrepreneurs and small business owners, we are often only one person (or a small team). That means, unless you have found a way to add more hours in the day… you can only do so much. However, when you collaborate, your bandwidth increases, making it possible to do more in less time! That being said, a word to the wise - be sure to outline in advance who is responsible for what within the collaboration to avoid confusion or frustration down the line.

3. Brand Strength: Working with a strong business like your own can help to validate each of you and position you both as experts within your industry. Clients will feel confident in knowing that another legitimate business thinks you are good enough to partner with.

4. Leads + Referrals: Ultimately the goal is to grow your business. With expanded reach and increased brand strength, you should see your leads and referrals rise as a direct result of your collaboration.

​I’ve said it before, and I will say it again – a rising tide raises all ships. Do your best, support other entrepreneurs just trying to do their best, be nice, and learn from one other.  If you are interested in ways to co-market your business and build your community, reach out! I am always happy to help brainstorm or make connections.