Doing Business Differently

The year I graduated college I left home and moved across the country to live in the Rocky Mountains. My first "professional job" was working the front desk at a luxury hotel in Vail, Colorado. Thinking back now, it wasn't a bad gig, but at the time - I hated it. I remember calling my dad to complain, and he responded "Holly, you are not always going to love your job." to which I firmly replied, "I refuse to live that way."

At the time, my mind had no idea what the future held for me. But as it turns out, my heart knew.

Today, as I sit at my kitchen table, fitting in some writing before I hop on an Energetic Mastery + Business Strategy call with my coach, I can fully recognize a movement is happening. It is happening within me, and it is happening around me.

​Perhaps this shift is on my radar because I am just days off a Women's Intuition Retreat, or because I am working with a coach who brings this topic to light in the most affirming way. Perhaps this movement has been happening for quite some time, and is just now reaching me. Whatever stage it is at, I believe this movement extends far beyond my circle of influence. I believe this movement is rippling across the globe. 

The movement I am referencing could be described in many wondrous ways:

"The Rising of the Divine Feminine," a phrase that echoed through my recent retreat weekend led by local Intuitive, Kelly Rich.

"The Feminist Business Model," a term coined by Jennifer Armbrust, which she describes beautifully in this interview with Forbes. 

"The Yin Business Model," explained in one of my recent blog posts by my friend and fellow mompreneur, Jaclyn Gallo. 

And in my business, referred to simply as "Mindful Marketing."

So... what exactly are we all talking about?

This movement we speak of is a transition to a business model where wisdom and intuition meet to make decisions. A model where rest and balance are as valued as hard work and success. A work environment where women do not give away their power, act small, or feel undeserving of their worth. A space where abundance flows and a scarcity mindset has no place at the table. A position that does not require outside validation because we stand firmly in our purpose.
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If you're thinking to yourself "What the hell happened to Holly and who is writing this post?!?"
Stay with me.
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Those who know me know I THRIVE on organization. I am an excellent communicator. I find marketing analytics to be irresistibly interesting. I am fiercely motivated. I am well connected in my community. I set goals, create action steps, and measure results. And best of all, I have a knack for helping others adopt these skills in their own businesses. 

Additionally, I struggle with valuing my worth as a consultant, at times I question my abilities  (impostor syndrome at its finest), and I am constantly busy (as in hustling and completely disregarding my own work/life boundaries). 

I am very aware of my skills and very aware my shortcomings.

Now here is where the shift occurs - I have made the conscious decision to be mindful of the energy of my business. I've found an amazing mentor, I am surrounding myself with other like-minded business owners, I am working to adopt tools in my daily life to help me recognize and end any self-limiting behaviors, I am creating boundaries, I am doing the work. 

Let the record show I have never been one to believe that if I sit back, love myself and manifest my dream life that it is just going to happen. Nope! I don't buy that for a second. I still firmly believe hard work, knowledge, planning and motivation are KEY to success.

That said, I now realize there is a place in the middle that feels better. That I can trust both my intuition and my wisdom when making business decisions. That rest fuels my creativity. That I have to value my own skills before my clients ever will. That I can attract and deserve the most amazing clients. That, when I become crystal clear on my intention, I no longer require outside validation. That I can do business differently. 

​In closing, one final piece of wisdom that I feel must be noted when discussing this shift:

"The Rising of the Divine Feminine is not a Fall of the Patriarchy. It is a meeting in the middle."
-Kelly Rich

The shift starts within.

If you would like to take a deeper look at the messaging of your business, if you are ready to connect with your ideal clients, if you are craving more organization, creativity and ease with your marketing strategies - reach out. Let's make this shift happen for you, too.